Musings of an Aussie design strategist gone North

Quote of the Day: Wrong but Not Edition

“REPORT: Dodges to be rebranded as Alfa Romeos in Europe”

Chris Shunk, Autoblog


Oh, but wait:

Picture 11

Sergio Marchione says that the two brands share the same core identity. He’s not wrong there…

[Source: Autoblog, Autocar]


Filed under: Adventures in Brand Extension, Branding, Car, Design Strategy, Quote of the Day

Quote of the Day

In down economies, the only thing that’s going to change things is changing things. This is hard for a lot of marketers automotive designers/design managers/product planners who are used to defending the status quo, but it’s truly the best option.

If you’re not happy with what you’ve got, what radical changes are you willing to make to change what you’re getting?

Quote adapted from Seth Godin

It wasn’t so long ago that I was talking about the need for designers and their employers to be making the most of the crummy situation in which we find ourselves and I think Seth’s recent posting on change really adds weight to my argument.

If this downturn is showing us anything it’s that the traditional ways of engaging with clients and customers are no longer effective. Many industries have recognised this already but the automotive planet revolves at a slower pace and with far greater inertia.

If we’re to continue to do what we love doing, we’re going to have to respond rapidly and in far more imaginative ways than we have been so far. Cutting brands and slashing jobs alone won’t do it. Halting development, as many are, is not the solution either. You may need to reassess exactly what you are developing, but when the money starts flowing, you’re going to need remarkable products to bounce back. Don’t let this mess get you down, use it to drive your creativity and sow the seeds of lasting, positive change.

[Source: Seth Godin]

Filed under: Branding, Car, Design Strategy, Philosophy, Quote of the Day, Things I like, , ,

About DownsideUpDesign

I'm Drew Smith and I'm a freelance design strategist and journalist for the automotive industry. DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.