DownsideUpDesign

Musings of an Aussie design strategist gone North

Keyhole Porn: Lamborghini Murciélago LP 670-4 SuperVeloce

3-mur_sv_top

Oh, what a tease!

Truth be told modern Lambos don’t turn me on much as vehicles for (dreaming about) owning. I’m much more likely to be found thinking indecently about an azure S2 Espada, brown/bronze LP400 Countach or, of course, the Miura in any colour going.

On the other hand, the epic Murciélago’s status as a piece of sculpture is undoubted, something that was confirmed as I rolled through the press images from the Shanghai motor show.

The above shot – heavily cropped from the image below – shows the superb game of peek-a-boo that the designers have played with Thor’s voicebox, otherwise known as the Murci’s V12.

It’s just a pity that the photographer’s assistant forgot to give the louvres a once-over with some Windex…

[Image: Automobili Lamborghini S.p.A.]

Filed under: Car, Eye Candy, Lamborghini, Things I like, , , , ,

Half a Lambo + Desert Vista = Special Moment

murcidesert

As I start working more and more with automotive photography as part of my job (both as photographer and editor), I’m starting to gain an appreciation for the remarkable skills that the professionals posses.

Crap outdoor press images are a dime a dozen (Japanese manufacturers tend to be particularly bad, I’ve just edited a collection where a certain manufacturer’s new C-Segment hatch was shot in what looks like a strip mall in suburban L. A. …). Something like the image above, on the other hand,  demonstrates a level of sophistication and artistry that, to my mind, elevates these often nameless photographers to the level of the Liebowitzes and Newtons of the “art” photography world.

Click on the pic to make it nice and big, settle back and open your eyes. I can almost guarantee your mind will be putting you in the driving seat within seconds…

Now that’s what I call emotional marketing.

(Image: Automobili Lamborghini S.p.A.)

Filed under: Lamborghini, Photography

About DownsideUpDesign

I'm Drew Smith and I'm a freelance design strategist and journalist for the automotive industry. DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.