DownsideUpDesign

Musings of an Aussie design strategist gone North

Robin Chase speaks about the social and financial value of car sharing

chasehead

Although Robin Chase may not be a household name outside the transport strategy sector, her work has had a major impact in the development and acceptance of car sharing in the US, Canada and the UK.

As the co-founder of Zipcar (a shared vehicle service) and the CEO of the US-based GoLoco (which uses social networking to allow members to maximise the use of their cars), Robin has been at the forefront of changing the way we think about either maximising the use of what we already own, or abandoning ownership all together and sharing a network of cars.

Robin was recently interviewed by Eric Steuer (creative director for Creative Commons) over at Good Magazine and it’s great listening for anyone who’s interested in the future of open sourcing and product-as-service. Crucially, Robin outlines not only the manifold financial benefits of her take on future mobility, but also the social benefits. Head to Good Magazine for the full audio interview.

[Image: Good Magazine]

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Filed under: Car, Car Culture, Design Strategy, Eco, Social Media, Sustainability, Technology, , , , , , ,

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.
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