Musings of an Aussie design strategist gone North

Lost in Translation: Saving Saab


I have the Franfurter Allgmeine Zeitung in my feed list but my German skills are sketchy at best when it comes to journalistic language. Google Translate is my best friend/worst enemy in this case.

Today there’s an article about saving Saab and the translation of the by-line made me giggle so I thought I’d share it with you. Sometimes getting a little lost in translation is so much more fun!

Save Saab! 
Who little thought to its nature, drove Saab. The Swedish car maker insolvent kutschierte the liberal-left intelligentsia, the romantic and creative non-conformist establishment. What should architects, designers, editors please drive Saab even if it no longer exists? 

My thoughts exactly.

[Source: Frankfurter Allgemeine Zeitung Image courtesy of Saab]


Filed under: Branding, Car, Design, Lost in Translaton, Things I like

6 Responses

  1. Ben says:

    I’ve turned two of the design research PhD students here at work into Saab fans, and I’ve never even driven one myself.

    Of course, now I want a late-series 900 Turbo. Somehow I think I should just deal with my Pug 405 mi16 first.

  2. drewpasmith says:

    A girl I used to hang with at UTS was handed down here Mum’s 900 EMS (brilliant model name no? Electromagnetic Stiumlation?) and that was our weapon of choice when we weren’t in my old Volvos. Will always be in love with the 900s but they’re surprisingly expensive for an old car here in Germany. I think I’m just going to have to stick with my Citroen Xantia for now… Still, 6.1l/100 from my commute isn’t bad for a disturbingly delicate old Cit. I’ve always like Mi16s, even more interesting was that engine, turboharged and reined in with four-wheel drive, in a Citroen BX. You see them VERY occasionally over here.

  3. Ben says:

    There was also a turbo 4wd mi16, the (imaginatively named) Mi16x4. It had Pug front suspension but BX hydropneumatic rear. Go figure. They are quite sought after now, but none were built in RHD so there are only a few in Oz that have been either reshelled or converted.

  4. Ben says:

    Oh, but back to Saabs… I looked briefly today for a proper 900 turbo. None listed for sale in the whole country, not even on the Saab club forums.

  5. drewpasmith says:

    Do I detect a run on old 900s? You’ll pay about €5,000 for a tidy Aero with 250-300,000 Kms here in Germany… far beyond banger status sadly!

  6. […] I’ve stated before, having to rely on Google Translate can provide some pretty humorous moments in daily web […]

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.
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