“Car designers need to create a story. Every car provides an opportunity to create an adventure.”
I couldn’t agree more. There are so many concept and production cars these days that fail to stir the emotions simply because there is no story to help us or, indeed, their designers fall in love with them. For those of you unfamiliar with the name, Freeman is the mind behind some of the most iconic cars of the late 20th century, namely the VW New Beetle, which he co-penned with J Mays, and the original Audi TT. The article from which the quote was pulled provides a wonderful insight into the mind of a fellow car nut and his take on car design past, present and future. This is a man I would love to meet.