My bread and butter comes from working in the automotive industry which, if you hadn’t noticed, is going through a bit of a rough patch at the moment. Although I’m in a pretty good predicament right now, many manufacturers and their support networks (the suppliers and consultancies come easily to mind) are not doing well at all. It’s interesting to hear the various negative sentiments being expressed around the place as development budgets are cut, design staff are made redundant and management battens down the hatches, turns the lights off and waits for the storm to pass.
Call me the eternal optimist but shouldn’t this adversity be helping us, as designers, to strive higher and be more creative than ever before? At some point this crisis will end and our clients/employers are going to need something to sell that will help them to bounce back stronger before.
Swiss Miss happened upon this fabulous quote from Einstein that sums up my approach pretty succinctly: