DownsideUpDesign

Musings of an Aussie design strategist gone North

Lincoln comes through with the goods…kinda.

Today seems as good a day as any to start the little experiment that is DownsideUp. I can’t promise you much but here goes…

It seems only yesterday that the bosses of the Big Three made their separate ways to Washington to plead for more cash in that most inappropriate of vehicles, the company private jet. It seemed impossible that companies headed by these insensitive oafs could actually produce anything remotely relevant for the Detroit show.

Well, I’ve been proved wrong!

Today Lincoln launched the Concept C, a vaguely C-Segment-ish hatch with a Fiat Multipla-aping 3-abreast seating layout. Of course the technical details are nothing but pie-in-the-sky stuff as far as any potential production version is concerned but it’s the package that really excited me.

Here is an American manufacturer seemingly realising that part of the future lies in downsizing. People who would have traditionally purchased D or even E Segment cars will be looking to get into something more manageable and economically/environmentally responsible but they aren’t going to want to give up on the luxuries, or indeed the sense of space, they have come to enjoy. The Concept C delivers on this idea by having a wonderful sense of spaciousness within its compact dimensions and an interior style and elegance appropriate to a small premium player.

For me the exterior design theme is a take-it-or-leave-it affair that plays on well established Lincoln themes somewhat awkwardly adapted to a radically smaller proportion. As I’ve said, the treat for me here was not so much the detailed execution and more Lincoln’s relisation that it can do small and still retain its values. Now let’s just hope FoMoCo has the bollocks to produce it and the American buying public can see it as a viable alternative.

More info at: Autoblog

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Filed under: Car, Concept, Detroit, Motor Shows, , , ,

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.
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