Things I hate: Proof positive that Cash For Clunkers is utter lunacy

Need I say more?

Filed under: Car, Car Culture, Eco, Sustainability, Things I Hate, 530i, BMW, C4C, Cash for clunkers, lunacy, scrappage

Does GM Design “get” Social Media more than Ford? The Lab is an emphatic “Yes”

It’s been a while since I’ve turned my mind to the GM empire (in fact the last time I saw fit to comment was when the highly questionable GMC Terrain surfaced…). But conversations with the head of social media at GMH (Holden) and a little discovery I made yesterday has got me thinking about the people’s car company all over again.

I’ve spent a lot of time over the past few weeks discussing the ability of social media to open up dialogue between automotive designer and customer. The benefits, as I see them, are twofold. Firstly, designers get access to crucial insight from the people they often have the least professional contact with, their customers. Secondly, the designers themselves, as opposed to the cringe-inducing PR lackeys, can help spread the message about their work, breaking down the hitherto impermeable walls of the design studio.

Lo and behold, GM has jumped into the ring with a new project called The Lab (take a look at it here) and it seems to be a solid first step in engaging designer and customer in a productive, conversational way. This marks a turning point  in the use of social media as a truly two-way street into and out of automotive companies outside of the PR department. It’s also heralds the incorporation of social media research into the product development process by enabling access between customers and the people responsible for designing their cars.

Filed under: Car Culture, Collaboration, Design, Design Strategy, Social Media, Things I like, Web, Antonella, conversation, crowd sourcing, Design, design strategy consultancy, dialogue, Ford, General Motors, GMC Terrain, market research, Social Media, The Lab

BMW Project-i for Isetta

Way back in March I wrote a piece discussing BMW’s Project-i. In it (you can read it here), I roused on BMW for taking such a high-minded approach in describing the project.

I also suggested that if they wanted to provide new forms of popular (as in “for the people”) urban transport, the wonderful Isetta brand was ripe for the picking, leaving the precious BMW unimpeached.

Lo and behold, BMW CEO Norbert Reithofer has just announced that the vehicular outcomes of Project-i will be marketed under a sub-brand called… well, we still don’t know for sure yet. But take a look at the wonderfully feel-good, BMW-produced video above and there’s no prize for guessing what it will be.

Thanks to @bjkraal for the RT from @tmrnews: http://bit.ly/dIQxJ

Filed under: Advertising, Branding, Car, Car Culture, Design Strategy, Premium, Sustainability, Things I like

Antonella gains a voice, brain, pulse and a… well, becomes a boy

There’s a risk that I may depart on some vainglorious romp here, but I figure a little self-indulgence is warranted given that DownsideUpDesign has just kicked over the 10,000 visitor mark.

While I was out in Broken Hill, I had to good fortune to catch up with Mark Charmer at the Movement Design Bureau and, even more fortuitously, Rob Hunter and Amy Johannigman, whose work I had the pleasure of reading as part of the Sue Cischke project back in May.

We ended up having a mind expanding conversation (they come along with pleasing regularity when in Mark’s company), discussing the potential for a highly personal style of social media to help generate really meaningful dialogue around design and sustainability.

It’s dialogue that companies like Ford need to be having yet can’t seem to get started. I have a sneaking suspicion, as do Mark, Amy, Rob and many others, that their reliance on mute personae like Antonella has something to do with it…

While I’ll let Mark and Amy fill you in on the details, I’m honoured by the profile they’ve put together and the concept Mark discusses is something that resonates with me on so many levels. It speaks of a bright future for not only  this DownsideUpDesigner and the others out there like me, but also a more open, responsive and sustainable future for the automotive industry, which I seem to have been destined to be a part of for a while now.

If you’ve got this far, then your the kind of reader I love to have. It’s even better if you leave your thoughts below because without the dialogue we share, DownsideUp is just another tree falling in the woods.

Thanks so much for being a part of the first 10,000. I’m looking forward to many, many more.

[Image: Juliana O'Dean-Smith. "Glamorgan", Manilla, North-Western N.S.W, longer ago than I care to remember]

Filed under: Blog, Branding, Car, Car Culture, Design, Design Strategy, Social Media, Sustainability, Things I like, Web, Amy Johannigman, Antonella, Ford, Movement Design Bureau, persona, personae, Rob Hunter, Social Media, Sue Cischke

One for the UTS Crew: Design Brief Writing

Came across this guide to design brief writing yesterday on the Design Sojourn blog.

Given you guys have got a brief due next week, some of the advice here might help you to round things out a bit.

Brian covers the following:

• Creating an elevator pitch (which we’ll actually be covering in your Strategy for Commercialisation Project)
• Establishing a hierarchy of needs
• Communicating the key benefits you expect to implement
• Establishing the context of your design project
• Detailing your production methods

Read the full post here and follow Design Sojourn’s author, Brian (an award winning industrial designer and strategist working with asian electronics manufacturers from Singapore and Sydney), on Twitter @designsojourn

[As a disclaimer, this info shouldn't replace what we've talked about in the lectures. Just use it to broaden your knowledge of the art of writing a brief, hmmkay?]

Filed under: Uncategorized

Updated: Dirty Slickness: Make Her Say with Kanye, Common and Kid Cudi

Time for some gratuitous (and somewhat NSFW) video content.

I’ve been bobbing my head to this mighty fine take on Lady Gaga’s Poker Face for a while now, but I’ve only just come across the beautiful, cinematically slick film clip thanks to NewWork. It’s almost Felliniesque (massive call, I know) in that you could grab most frames and they’d be beautiful images in their own right.

Totally made my morning. Now, if only somebody could tell me what the the lovely turbine-lamped cabriolet is, my day will be complete. Over to you, fellow carspotters…

[Update: The killjoys at YoutTube won't let me embed the video, so click on through to watch it there]

[Update 2: Thanks to @michaelbanovsky (you can read his excellent auto writing here), we've now solved the mystery of the sweet blue cab. It's a Dodge Dart GT, a '64 by the looks of the grille. I can sleep easy now!]

[Update 3: Thanks to the industrious @bjkraal who actually emailed some mates in the States (pow!) and then found a lovely brown Dart on the BrownCar blog. I'll take one brown and one blue please...]

Filed under: Car, Car Culture, Eye Candy, Film, Photography, Things I like

Ford Pits New Taurus Against Luxury Brands, hands Mercury/Lincoln a Noose

Up until now, confusion has reigned supreme regarding Ford’s positioning of the new is-it-premium-or-isn’t-it Taurus and how it relates to the Lincoln/Mercury ranges.

Well be confused no longer because the online ad campaign for the new car, going live on August 4, pits the new EcoBoosted sedan against… the Lexus LS460!

In a move that’s sure to mightily upset the brand guardians at Lincoln and Mercury (if indeed there are any…), the campaign gives a blow-by-blow account of how the butch sedan bests the behemoth from Japan, along with the Audi A6, Infiniti M45X and Acura RL, while being up to three times cheaper.

The Detroit News quotes Jim Hall, an analyst at 2953 Analytics LLP as saying the approach is “smart and necessary”. “None of the cars in its segment have these features… when people think of your car as more upscale than it is, it’s only going to help you when they see the price.”

Indeed! Why bother with less well equipped Mercury or an overpriced Lincoln?

The words home and goal are coming to mind right now…

[Source: The Detroit News via Autoblog]

Filed under: Advertising, Branding, Car, Car Culture, Design Strategy, Premium, Acura, Ford, Infiniti, Lexus, Lincoln, Mercury, Taurus